Microsoft’s Metaverse Army
Bill Gates is attributed to once said, “WWW, Nice Toy But A Waste Of Time”. True or not, Microsoft was dominant in desktop applications at the birth of the web. Bill Gates initially doubted that the internet could deliver killer apps for users. By 1995 though, Gates had changed his mind writing a memo.
“The Internet is a tidal wave. It changes the rules. It is an incredible opportunity as well as an incredible challenge”.
The same words could be used to describe the Metaverse today. Microsoft, for some time, has been developing and building assets for its Mixed Reality Division. As well as owning Minecraft, arguably the easiest Metaverse builder, they have made several purchases in this area. Including social VR platform AltspaceVR and, most notably, Activision Blizzard. The biggest ever gaming industry acquisition is also strategically part of a broader Metaverse plan. Microsofts CEO Satya Nadella said at the time.
“Gaming is the most dynamic and exciting category in entertainment across all platforms today and will play a key role in the development of metaverse platforms.”
The Activision Blizzard deal gives Microsoft the largest potential Metaverse platform audience by some stretch. The acquisition brings possible Metaverse gaming titles, including Call of Duty, World of Warcraft, Hearthstone, Starcraft, and Overwatch, currently branded as Massively Multiplayer Online (MMO) games. The deal also brings a five-figure subscription base for Activision Blizzard’s game franchises. Microsoft is quietly creating a Metaverse army of titles and has been doing so since before the word “Metaverse” became fashionable. Internally they developed Microsoft Mesh, a holographic mixed reality Metaverse.
The battle for the Metaverse is only beginning with large Tech expecting to attract substantial audiences to their platforms. Microsoft has made astute moves in positioning itself as a centralised platform for gamers and virtual society. Microsoft is at the forefront of the next evolution of the internet.