Metaverse Adverts Could Use Biometrics To Measure Conversion

Facial expression, eye movements, and body language are just some of the ways platforms may measure marketing performance in the Metaverse. .Advertising engagement could be measured by biometric responses. An article in the Financial Times reported that Meta has …

The Billion Dollar Metaverse Race

You might be forgiven for thinking the Metaverse started with Facebook’s change of name to Meta. Certainly, the unexpected move by Mark Zuckerberg helped bring the term “metaverse” into mainstream dialect, but the roots of the Metaverse go back …

Virtual property, increase your Metaverse Real Estate

Interest in the Metaverse investment has increased exponentially in the last few months. With Facebook announcing their change of name to Meta, the term “metaverse” hit the mainstream. Fuelled by the Metaverse’s growing popularity experts in the industry say …